// Add to head
Are You Our Next Success Story? Let’s Discover Together
Revenue Optimization

Are You Our Next Success Story? Let’s Discover Together

1
Priyanka
May 21, 2024
May 24, 2024

Exceptional minds working together leads to extraordinary breakthroughs!

At Mile, we believe in a mutually beneficial partnership. Our intention is to promote relationships that enable you to grow and succeed while keeping your audiences happy.

We aim to create a genuine setting, prioritizing value and growth for all. By teaming up with publishers who echo our values, we’re confident that we can embark on a shared growth and success journey together.

So, if you are interested in knowing what we look for in a website before the commitment to work and grow together, then this article is for you. 

The Requirements

Programmatic Revenue

At Mile, we partner with publishers who make more than $5000 in monthly revenue.
Monthly ad revenue offers a valuable indicator of your website's performance. It transcends regional differences in traffic volume and strategies, giving us a clearer picture of your audience size and the opportunities for growth. A consistent revenue stream above $5,000 suggests a strong, engaged audience – the foundation for a sustainable publishing business.

Just like your website is unique, our approach is too. Our team of experts analyzes your specific needs and implements strategies designed to maximize your programmatic revenue. We invest heavily in ongoing testing and refinement to ensure optimal results. Our advanced solutions are designed to deliver significant results for established websites. By focusing on publishers with a proven track record, we can tailor our services to drive long-term, sustainable growth specifically for your website.

By vetting your monthly revenue, we aim to understand where you stand and what chances are there for us to work together and scale.

Monthly Page Views

A revenue check is our initial vetting parameter. However, we also check your monthly page views to dig deeper and analyze your audience, revenue potential, website functioning, design, layouts, etc.

Achieving 500,000 monthly pageviews from Tier 1 geographies is a significant milestone that indicates a strong foundation of loyal users and engaging content. It's a testament to the hard work that's gone into building something valuable. 

The monthly pageviews metrics show how strong your user base is and denote the extensive audience you have. It further represents the engagement level of your content and the minimum guarantee that your inventory will buy advertisers’ interest. We use such information to validate how our solution fits your needs and devise strategies for success.

Genuine Traffic

Revenue and page views are important, but they are not enough. That is why we additionally vet you based on the quality of your site‘s traffic, consistency in traffic sources, and audience authenticity.

Again, traffic is vital to analyze how you and we are the best fit because there are a lot of factors to consider when taking this partnership forward and making it a success. 

  • Your website traffic quality should be exceptional, with a loyal and authentic audience base. It serves as proof that you are committed to maintaining it with quality content.
  • We appreciate you having consistent traffic over months throughout the year. It should not go below our consistency threshold.  
  • Also, the ideal geography-wise traffic of your site should come from tier-1 countries, such as the USA, UK, Canada, and Australia. 
  • Traffic sources should be a healthy combination of organic, direct, referral, and social traffic. 

These details enable us to figure out the technology and tools you need to optimize your revenue across seasons and peaks with the current and consistent users.  

Quality Content

On top of everything, we analyze the quality of your content because that gives us an idea of how you attract users and how you are committed to maintaining it with relevancy and educational value. 

Regardless of whether you meet every other requirement, quality content is imperative for running a legitimate website and keeping it live. So, we will analyze your content on different bases.

  • Your content should not violate any policies or regulations that disturb user privacy.
  • Your content should not harm anybody.
  • We care more about brand safety to protect both of our reputations. So, overall, your content has to be original, safe, and user-friendly. 

Across the board, these requirements are a doorway to understanding and evaluating how we are a good match. 

Ready to Scale and Maximize Your Business?

Changes are inevitable in the adtech industry! Staying ahead requires cutting-edge automation and advanced tools.

Mile empowers you to navigate this dynamic environment with our innovative technology, streamlining your workflows and maximizing efficiency.

We automate tedious tasks, freeing you to focus on your content strategy. You gain a competitive edge with data-driven insights and industry-leading solutions while always having full control and complete oversight of your programmatic setup. 

At Mile, publisher success is our top priority. That's why we focus on forging long-term partnerships that deliver sustainable ad revenue growth. Our selective approach ensures a win-win situation. We equip you with the tools and strategies for long-term growth, and we celebrate your success alongside ours.

Ready to unlock your full potential? Schedule your free consultation today to discover how Mile can propel your business to the next level.

Looking to in-house your publishing needs?
We are right here to help
Related Reads
Read More →
Revenue Optimization
Manage Ad Stack

Unlock Your Private Marketplace Potential with Mile

May 14, 2024

Revenue Optimization
Manage Ad Stack

How to Boost Your Revenue With Video Monetization: A Guide

May 14, 2024

Revenue Optimization
Build Ad Stack

Private Marketplace Vs. Open Marketplace: Which One is More Profitable

March 12, 2024