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Programmatic Video Advertising: A Deep Dive Into Efficiency

February 11, 2025

Manage Ad Stack

How to Improve Banner Ads CTRs of a Website?

February 11, 2025

Editor’s Pick

What Is an Ad Network – Complete Guide for Publishers

An in-depth guide explaining ad networks, their types, workings, and benefits for publishers.

February 11, 2025

How to Increase Website Traffic? 101 Guide for Publishers & Expert Tips

Strategies to boost website traffic, including SEO, content marketing, and social media tactics.

February 11, 2025

Improve Ad Stack

Programmatic Advertising for Publishers – A Beginner’s Guide

January 24, 2025

Tips to Increase Google AdX Revenue for Publishers

September 11, 2024

November 25, 2024

What Is Page RPM & 10 Proven Ways to Increase It by 40%

September 11, 2024

December 17, 2024

Build Ad Stack

Ad Tag Explained: What It Is and How to Create One

January 24, 2025

Ad Formats

Price Floor Optimization – A Guide For Publishers

November 22, 2024

December 16, 2024

Ad Formats

What Should Publishers Know About Prebid Adapters?

November 21, 2024

November 22, 2024

Everything Google

Google Ad Manager Metrics: A Comprehensive Guide for Publishers

September 11, 2024

December 16, 2024

Everything Google

How to Setup Google Ad Manager: A Step by Step Guide

September 11, 2024

Understanding VPAID and VAST: What’s the Difference?

July 31, 2024

September 4, 2024

Manage Ad Stack

Programmatic Video Advertising: A Deep Dive Into Efficiency

February 11, 2025

4 Types of Adops Tools to Make Ad Operations Easier

February 3, 2025

Everything Google

Google Ad Manager or Google Ad Manager 360 – What Should a Publisher Choose?

January 2, 2025

Case Studies

RateMyProfessors earned 10% more in revenue using AI Flooring

RateMyProfessors improved their yield within one month, beating out seasonal demand slowdown by implementing real time, site specific floors on their inventory.

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Web without walls

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Tools, Threats, and Hot Takes for Publishers

Weathering the AdTech Storm with Catherine Beattie

Challenging AI content in EdTech with originality

SEO, Dragons and Everything in Between

Transparency with Publishers in Programmatic Ad Tech Copy

Defeat Ad Blockers with better User Experience Copy

Defeat Ad Blockers with better User Experience

Transparency with Publishers in Programmatic Ad Tech

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Ad Formats to Avoid: Understanding the Most Disliked Ad Formats

February 11, 2025

Adsense vs Google Ad Manager – Everything You Need to Know

February 11, 2025

Data Management

Target CPM – What Is It and Does It Increase Ad Revenue?

February 3, 2025

February 8, 2025

Best Native Ad Networks for Publishers in 2025

February 3, 2025

4 Types of Adops Tools to Make Ad Operations Easier

February 3, 2025

Programmatic Guaranteed – Everything You Need to Know

February 3, 2025

What Are Deterministic and Probabilistic IDs?

January 30, 2025

Revenue Optimization

What is Yield Management? A Comprehensive Guide For Publishers

January 24, 2025