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Is a Cookieless Holiday Season on the Horizon for Web Publishers?

Prepare for a cookieless future with first-party data, audience loyalty, and AI-powered tools.

November 28, 2024

December 5, 2024

Ad Formats

Prebid Server: Understanding Prebid’s Server-side Header Bidding

November 26, 2024

Ad Technologies

How Does the Prebid.js 9.0 Update Signals Change in AdTech?

November 22, 2024

November 28, 2024

Ad Formats

Price Floor Optimization – A Guide For Publishers

November 22, 2024

November 26, 2024

Editor’s Pick

Is a Cookieless Holiday Season on the Horizon for Web Publishers?

Prepare for a cookieless future with first-party data, audience loyalty, and AI-powered tools.

November 28, 2024

December 5, 2024

What Should Publishers Know About Prebid Adapters?

Prebid adapters streamline header bidding, connect publishers to multiple demand partners, and optim

November 21, 2024

November 22, 2024

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Improve Ad Stack

Tips to Increase Google AdX Revenue for Publishers

September 11, 2024

November 25, 2024

What Is Page RPM & 10 Proven Ways to Increase It by 40%

September 11, 2024

September 12, 2024

How to Optimize Cookie Banners for Core Web Vitals

August 21, 2024

November 20, 2024

Build Ad Stack

Ad Formats

Price Floor Optimization – A Guide For Publishers

November 22, 2024

November 26, 2024

Ad Formats

What Should Publishers Know About Prebid Adapters?

November 21, 2024

November 22, 2024

Everything Google

Google Ad Manager Metrics: A Comprehensive Guide for Publishers

September 11, 2024

November 25, 2024

Everything Google

How to Setup Google Ad Manager: A Step by Step Guide

September 11, 2024

Ad Technologies

Understanding VPAID and VAST: What’s the Difference?

July 31, 2024

September 4, 2024

Ad Optimization

In-House Ad Management - A Complete Guide for Publishers

May 7, 2024

May 24, 2024

Manage Ad Stack

Ad Technologies

How Does the Prebid.js 9.0 Update Signals Change in AdTech?

November 22, 2024

November 28, 2024

Ad Technologies

Header Bidding Wrappers – Everything You Need to Know

September 12, 2024

Ad Technologies

Header Bidding vs Open Bidding – What Should You Know!

September 10, 2024

Case Studies

Leading Sports Media company generated an additional $200K in Ad Revenue using Mile's AI Dynamic Flooring

A leading sports media company was looking for a solution to drive consistent CPM growth without affecting fill rates. By implementing Mile’s AI Dynamic Flooring, they achieved a 15.53% RPM lift and generated a revenue uplift of $200k+ through continuous, real-time floor price adjustments across their platforms.

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