Privacy Policy

Introduction, Inc. provides innovative advertising solutions to publishers and advertisers across the world. Publishers use, Inc.’s advertising solutions to monetise their ad spaces through our platform. Advertisers used, Inc.’s solutions to create, manage and serve advertising creatives., Inc.’s advertising technology collects and uses data to help make online advertising more relevant as well as for ad delivery and reporting purposes.

When you use any of our services and/or products, we may store some data associated with your usage of our products. We take our user and customer data very seriously and we make all efforts to ensure your data is protected at all times. We also aim at giving you access to your information and the ability to manage such information as you may wish.

This document explains what information we collect, why & how we use it, the amount of time we save it, and how you may review and manage it.

Information we collect

Our solutions are targeted towards publisher partners and brands/agencies/advertisers. We do not currently have any products directly for end users. Hence, we do not have a user identity/account system for any end users of the products.

However, our products indirectly are consumed by end users on any of our partners’ websites or through ad exchanges/networks.

Typical information collected will be the following:

  • Date & time
  • IP Address
  • URL
  • User Agent string
  • Clickstream data including page view, impression, user interactions with our ad

Please note that this data is not linked with any personally identifiable information of the user. We use standard web cookies now which have an expiry date and can be cleared using standard means. We may possibly use device ids (IDFA/AAID) in future.

Why we collect this data

To ensure better service to all the users and to customize the offerings we collect some information and store them with unique identifiers tied to the browser or the device of the user.

We use this data

  • To ensure ad delivery and to verify our ads are getting properly delivered and
users are interacting with the ad format
  • To provide an analytics dashboard to our publisher/advertiser partners
indicating how their ads are performing
  • To understand the usage and traffic patterns to generate aggregated insights
which will help figure out how we can serve our customers and partners better
  • Debugging and rectifying errors and issues
  • Comply with the applicable laws

How you can control your data

We have a clear opt-out mechanism which is strictly adhered to. For this, we drop an opt out cookie on the user’s browser with an expiry of 5 years when a user chooses to opt out. Upon opting out, we ensure that our ad creatives will no longer serve on the user’s browser unless the opt out cookie is cleared or the cookie expires.

You can access the control on our site at:

We are in the process of certifying our ad creative using AdChoices specified by the Digital Advertising Alliance (DAA) ( and we aim at complying with all the applicable terms therein.

Since we do not explicitly collect any user data, there is no provision to review/update/delete any data.

Data disclosure & retention

We do not share any individual data with any person or entity. To reiterate, we do not even collect personally identifiable data.

Only aggregated data/insights are shared with our publisher and/or advertiser/brands/agency partners.

We may share this aggregate information with others if we believe that it’s necessary to:

Comply with applicable law, regulation, legal process or enforceable governmental request.

Detect and prevent fraud, technical or security issues

We maintain servers around the world and your information may be processed on servers located outside of the country you live in. Regardless of where it is processed, we strictly adhere to this policy.

We shall review this from time to time to ensure that whatever data we collect is appropriately handled at our end.

If we are or may be acquired by or merged with another company, we may transfer the collected aggregate information to the other company. However, data expiry rules will remain.

We typically retain data collected for up to 12 months from the date of collection. Aggregated data and reports may be retained longer for financial and statistical reasons., Inc. uses generally accepted industry security standards to protect data.

We have implemented reasonable security measures to protect the information we collect from unauthorized access, exfiltration, theft, loss, misuse, disclosure, alteration, or destruction

Changes to this policy

We may review and update this policy from time to time to strengthen our users’ rights and to adhere to applicable laws and regulations.

Contact us

If you have any other privacy concerns, we would be happy to hear from you and address the same. Please contact us by email: