Privacy Policy

Last updated: 23 March 2025

1. Introduction

Automatad Inc., doing business as Mile Tech ("we," "our," or "us"), is committed to protecting your privacy and ensuring transparency in how we collect, use, and process personal data. This Privacy Policy explains how we handle information when you visit websites that use our advertising technology services.
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We provide header bidding and ad stack management services for web publishers, helping them optimize their advertising revenue through dynamic ad placement, performance measurement, and intelligent ad refresh capabilities.

2. Information we collect

2.1 Technical Information

We collect the following technical information when you visit websites using our services:

IP Addresses: We collect IP addresses to determine your general geographic location (country/region level) for ad targeting and performance optimization
Device Characteristics: Information about your device type, operating system, browser type, and screen resolution
Device Identifiers: Technical identifiers that help us distinguish between different devices
Authentication-derived Identifiers: Identifiers created from authentication processes
Browsing and Interaction Data: Information about how you interact with web pages, including viewability metrics and engagement patterns

2.2 What We Do NOT Collect
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We do not collect or process:

Personally identifiable information (PII) such as names, email addresses, or phone numbers
Precise location data
User-provided data
Probabilistic identifiers
Information that could directly identify an individual person

3. How We Use Your Information

3.1 Primary Purposes
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We use the collected information for the following purposes:

Store and/or Access Information on a Device: We store technical information on your device to improve our services and provide personalized advertising experiences.
Use Limited Data to Select Advertising: We use aggregated data to help select relevant advertisements for display.
Create Profiles for Personalized Advertising: We create anonymous profiles based on browsing patterns to deliver more relevant advertisements.
Use Profiles to Select Personalized Advertising: We use these profiles to select advertisements that are more likely to be relevant to you.
Measure Advertising Performance: We analyze how advertisements perform to help publishers optimize their ad revenue.
Measure Content Performance: We measure how content performs to help publishers understand user engagement.
Understand Audiences Through Statistics: We analyze aggregated data to understand audience demographics and behavior patterns.
Develop and Improve Services: We use data to improve our header bidding technology and ad stack management services.

3.2 Special Purposes
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We also use data for these special purposes:

Ensure Security, Prevent and Detect Fraud, and Fix Errors: We monitor for suspicious activity and technical issues to maintain service quality and security.
Deliver and Present Advertising and Content: We ensure advertisements are properly displayed and content is delivered efficiently.
Save and Communicate Privacy Choices: We store your privacy preferences and communicate them across our services.

4. Data Storage and Retention

4.1 Storage Methods
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We use the following methods to store information on your device:

Cookies: We use cookies to store preferences and technical information
localStorage: We use browser localStorage for user preferences and settings
indexedDB: We use indexedDB for analytics and performance data
Mobile Advertising IDs: For mobile devices, we may access mobile advertising identifiers
Session Storage: We use session storage for temporary data during your browsing session

4.2 Retention Period
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We retain data for a maximum of 365 days from the date of collection. After this period, data is automatically deleted or anonymized.

5. Legal Basis for Processing

We process your personal data based on the following legal grounds:
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5.1 Consent
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For certain purposes, we rely on your consent as the legal basis for processing:

Store and/or access information on a device
Use limited data to select advertising
Create profiles for personalized advertising
Use profiles to select personalized advertising
Measure advertising performance (with consent)

5.2 Legitimate Interest
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For other purposes, we rely on legitimate interest as the legal basis:

Measure advertising performance (legitimate interest basis)
Measure content performance
Understand audiences through statistics
Develop and improve services
All special purposes (security, fraud prevention, content delivery, privacy choice management)

We have conducted legitimate interest assessments and determined that our processing activities do not override your fundamental rights and freedoms.

6. Data Sharing and Transfers

6.1 Publisher Partners
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We share aggregated, non-personal data with our publisher partners to help them understand ad performance and optimize their revenue.
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6.2 Service Providers
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We may share data with trusted service providers who assist us in:

Data processing and analytics
Technical infrastructure support
Security and fraud prevention

6.3 Legal Requirements
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We may disclose information if required by law or to protect our rights, property, or safety.

7. Your Rights and Choices

7.1 Privacy Choices
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You have the right to:

Withdraw Consent: You can withdraw your consent at any time
Access Your Data: You can request information about what data we hold about you
Rectification: You can request correction of inaccurate data
Erasure: You can request deletion of your data
Data Portability: You can request a copy of your data in a portable format
Object to Processing: You can object to processing based on legitimate interest

7.2 Opt-Out Options

Browser Settings: You can disable cookies through your browser settings
Industry Opt-Outs: You can opt out through industry self-regulatory programs
Direct Opt-Out: Contact us directly to exercise your privacy rights

8. International Data Transfers

We may transfer data internationally to provide our services. When we do so, we ensure appropriate safeguards are in place to protect your data in accordance with applicable data protection laws.

9. Security Measures

We implement appropriate technical and organizational measures to protect your data against unauthorized access, alteration, disclosure, or destruction. These measures include:

Encryption of data in transit and at rest
Regular security assessments
Access controls and authentication
Monitoring for suspicious activity

10. Children's Privacy

Our services are not intended for children under 16 years of age. We do not knowingly collect personal information from children under 16. If we become aware that we have collected such information, we will take steps to delete it promptly.

11. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of any material changes by posting the new Privacy Policy on our website and updating the "Last Updated" date.

12. Contact Information

If you have any questions about this Privacy Policy or our data practices, please contact us:

Automatad Inc. (Mile Tech) 
Email: privacy@mile.tech 
Website: https://mile.tech

Data Protection Officer 
Email: dpo@mile.tech

13. Complaints

If you believe we have not addressed your privacy concerns adequately, you have the right to lodge a complaint with your local data protection authority.

14. Additional Information for EU Users

For users in the European Union, this Privacy Policy is provided in compliance with the General Data Protection Regulation (GDPR). You have additional rights under the GDPR, including the right to lodge a complaint with your local supervisory authority.

This Privacy Policy is effective as of July 1, 2025, and applies to all users of our services.