Data Management

As the cookies disappear, we know that data management and sharing have become another difficult castle to conquer. That’s why we bring best practices for collecting, analyzing, and utilizing data to inform your advertising strategies. Learn how to harness the power of data analytics, measure campaign performance, and make data-driven decisions that boost your efforts and revenue.

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New Privacy Laws: 2025 Updates for Publishers

Are you prioritizing user transparency, informed consent, and responsible data practices?

March 12, 2024

December 6, 2024

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Everything Google
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Google Ad Manager – A Guide For Publishers

September 11, 2024

September 11, 2024

Data Management
min read

How To Track AdBlock Users Via Google Analytics?

September 11, 2024

September 11, 2024

Data Management
min read

Insertion Order (IO) – Everything You Need to Know

July 23, 2024

July 24, 2024

Editor's Pick

New Privacy Laws: 2025 Updates for Publishers

Are you prioritizing user transparency, informed consent, and responsible data practices?

Trending
Data Management
Manage Ad Stack

New Privacy Laws: 2025 Updates for Publishers

March 12, 2024

December 6, 2024

Revenue Optimization
Manage Ad Stack

Tips for Publishers to Make PMP Deals More Efficient

March 12, 2024

December 6, 2024

Everything Google
Manage Ad Stack

Google Privacy Sandbox: Why It Matters Even with Third-Party Cookies?

March 28, 2024

December 6, 2024

Everything Google
Ad Technologies

Is a Cookieless Holiday Season on the Horizon for Web Publishers?

November 28, 2024

December 5, 2024

Ad Technologies
Improve Ad Stack

Floor Price Optimization: 5 Strategies to Maximize Profits for Publishers

March 1, 2024

December 4, 2024

Ad Technologies
Improve Ad Stack

Bid Shading - Is Price Floor A Lost Game for The Publishers?

March 12, 2024

December 4, 2024

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