Data Management

As the cookies disappear, we know that data management and sharing have become another difficult castle to conquer. That’s why we bring best practices for collecting, analyzing, and utilizing data to inform your advertising strategies. Learn how to harness the power of data analytics, measure campaign performance, and make data-driven decisions that boost your efforts and revenue.

Latest

Attention Metric and the Rising Fall of Viewability

Want to say goodbye to ad blindness? Embrace attention metrics to boost your ad revenue.

March 1, 2024

May 21, 2024

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Data Management
min read

Privacy Laws: 2024 Updates for Publishers

March 12, 2024

April 25, 2024

Editor's Pick

Flickchart Gains 80% Uplift in Revenue With Mile’s Smart Ad Refresh

Explore how Smart Ad Refresh helped Flickchart change its revenue game while keeping users happy.

Trending
Ad Management
Manage Your Ads

How to Calculate CPM, CPC, CPA, CR, eCPM, eCPC, eCPA, and ROI

July 9, 2024

July 9, 2024

Ad Technologies
Improve Ad Stack

Flickchart Gains 80% Uplift in Revenue With Mile’s Smart Ad Refresh

April 4, 2024

June 14, 2024

Everything Google
Manage Ad Stack

Everything About Google AdX Partner

May 13, 2024

May 24, 2024

Ad Optimization
Improve Ad Stack

5 Prebid Timeout Mistakes Publishers Make And How to Fix Them

May 22, 2024

May 24, 2024

Ad Technologies
Improve Ad Stack

How to Optimize Your Prebid Revenue with Dynamic Flooring?

April 29, 2024

May 24, 2024

Ad Optimization
Build Ad Stack

In-House Ad Management - A Complete Guide for Publishers

May 7, 2024

May 24, 2024

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