Solving the `Identity` Puzzle

The 2025 Addressability Report for Programmatic Leaders

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Inside the `Guide`

A tactical deep dive into alternative IDs, scalable data strategies, and monetization frameworks in a privacy-first landscape.

beyond UID2 and RampID: who’s gaining traction, what’s interoperable, and how top publishers are staying ahead.

hybrid setups combining Prebid.js and server-side modules, with clean room integrations enabling privacy-safe identity activation.

with real examples from publishers increasing CPMs by 40% through enriched first-party data and authenticated traffic.

with consent frameworks, data syncing methods, and workflows built to withstand regulatory scrutiny and enforcement.

how telcos and AI are reshaping the space, and how publishers can future-proof against fragmentation and shifting signals.

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Addressability 2025 report is on its way to your inbox.

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