With over 6 million monthly unique visitors, Flosports is a leader in the digital sports media space. They operate multiple platforms that connect athletic communities for over 25 different sports.

Their platforms generate 400+ million monthly advertising opportunities, playing a key role in engaging sports enthusiasts and advertisers alike.

AdTech Stack:

Opportunity

The team was looking for a solution to drive consistent CPM growth year over year, without compromising their fill rates.

Despite its high volume of ad opportunities, they noticed a revenue gap. Without the ability to adjust floor prices dynamically, they risked leaving money on the table.

Based on the average uplift Mile’s AI Dynamic Flooring has delivered in the past, this opportunity cost was significant.

Illustrative Opportunity Cost
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RPM uplift ($0.07) × ad opportunities (200 million) = $140,000+*

*All figures are illustrative and do not reflect actual publisher data.

To maximize their ad revenue, Flosports sought a dynamic solution that could adapt in real-time to secure the highest possible bids in each auction.

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Solution

To address these challenges, Flosports integrated Mile’s AI Dynamic Flooring with its ad stack in a structured, two-phase rollout:

Phase 1: Data Analysis

Mile’s ML model trained on site-specific, real-time, and historical auction data over a two-week period. This phase was crucial in understanding competitive bid ranges, inventory value trends, and user behavior patterns unique to the publisher’s ecosystem.

Phase 2: Implementation of AI Dynamic Flooring

Leveraging insights from Phase 1, Mile’s AI Dynamic Flooring began predicting ideal floor prices and continuously tracked their impact. These floors were dynamically adjusted in real-time based on bidder response and incoming traffic, helping them capture the highest possible bids while maintaining strong fill rates across Prebid and AdX.

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Impact

Mile’s AI Dynamic Flooring consistently delivered stronger returns across 400 million+ ad opportunities, ensuring sustainable performance across the publisher’s monetization stack.

• Higher Yield: Following full rollout, Flosports saw a meaningful lift in Prebid win rates and overall auction competitiveness translating to a 15.53% increase in RPM and a 5.51% increase in CPM.
  
  
• Optimized Pricing: The AI model dynamically calibrated floor prices in real time, helping ensure every impression was sold at its optimal value, maximizing revenue without disrupting fill or user experience.
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• Holistic Ecosystem Gains: As Prebid floor prices increased, Google Ad Exchange responded algorithmically, bidding more aggressively to stay competitive. This drove a measurable uplift in AdX revenue, amplifying gains across all demand channels.

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Mile Advantage

Instant Revenue Insights

Monitor performance in real time across 30 plus metrics and 20 plus dimensions. Track everything from session RPM to alternative ID effectiveness.

Risk Free A/B Testing

Run experiments on ad layouts, refresh rates, and bidder partners without disrupting your current setup. Make confident decisions backed by data.

Dedicated Expert Support

Get real time Slack support, regular performance check ins, and fast custom optimizations from a team that goes the extra mile.