It’s not the end of programmatic - but we’re definitely in a weird chapter. In this episode, Gareth Glaser joins us to dismantle the myths and mechanics that are quietly shaping the ad tech ecosystem. From throttling and curation fees to the war between DSPs and SSPs, Gareth makes the invisible visible and shows why many industry assumptions need a serious reset. If you’ve ever wondered why good signals get lost or why programmatic performance feels off, this episode breaks it down.