Everyone’s got a monetization solution, and most of them make things worse. In this episode of Web Without Walls, Chris Ward, Co-Founder and CRO of The Publisher Desk, helps us make sense of what’s actually hurting publisher revenue: overloaded tech stacks, overzealous brand safety tools, JS tag chaos, and the myths publishers often mistake for best practices.

We talk about what happens when deal IDs become dead weight, how well-meaning tools become revenue traps, and why content syndication doesn’t have to mean losing control. If you care about monetizing quality content without compromising your site, this one’s worth a listen.