Cracking the Code on AI-Driven Monetization and Publisher Strategies
About the podcast
In this episode of Web Without Walls, Josh Peters breaks down how publishers can use AI effectively. He explains practical ways AI can automate manual tasks, improve ad yield, and deliver personalized user experiences. Josh shares his views on why publishers will soon create content more for algorithms than humans and emphasizes the ongoing importance of human creativity. The episode offers actionable advice and thoughtful insights, helping publishers navigate the evolving ad tech landscape and maximize audience engagement.
About the guest
Josh Peters is a seasoned publishing and ad tech strategist with over a decade of experience reshaping how major media brands leverage data and build monetization frameworks.
At BuzzFeed, he pioneered scalable first-party data strategies and impactful video ad products. Most recently at The Washington Post, Josh led transformative changes in audience and ad technology systems, launched innovative privacy-focused strategies, and actively explored the intersection of artificial intelligence and publisher monetization. He's a vocal advocate for practical, data-driven approaches to solving today's complex ad tech challenges.
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