Control, Costs, and Confessions: Surviving the Programmatic Maze
About the podcast
In this episode, Samuel Youn breaks down the real problems in programmatic advertising ecosystem and what it takes for publishers to regain control. He explains why cost transparency is still a mess, how resellers dilute your value, and what makes a strong ad tech stack in 2025.
Sam also shares how to assess tech partners more clearly, how to avoid hidden vendor costs, and why publishers need to rethink what real growth looks like in a changing market.
About the guest
Samuel Youn is VP of Revenue Strategy at Chegg. He started his journey in ad tech at Imagine Easy Solutions, where he helped lead monetization efforts before the company was acquired by Chegg. Since then, Sam has played a key role in building and scaling Chegg’s advertising strategy as the business evolved. His experience spans monetization, operations, and product. He’s known for asking tough questions, simplifying complex topics, and keeping the user at the center of every decision.
More Episodes
.avif)
.avif)
