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AdTech Basics
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Trending
Ad Management
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What Is an Ad Network – Complete Guide for Publishers

February 11, 2025

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Ad Management
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How to Increase Website Traffic? 101 Guide for Publishers & Expert Tips

February 11, 2025

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Ad Management
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Programmatic Video Advertising: A Deep Dive Into Efficiency

February 11, 2025

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Manage Ad Stack
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How to Improve Banner Ads CTRs of a Website?

February 11, 2025

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Ad Management
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Ad Formats to Avoid: Understanding the Most Disliked Ad Formats

February 11, 2025

February 11, 2025

Ad Management
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Adsense vs Google Ad Manager – Everything You Need to Know

February 11, 2025

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Data Management
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Target CPM – What Is It and Does It Increase Ad Revenue?

February 3, 2025

February 8, 2025

Ad Management
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Best Native Ad Networks for Publishers in 2025

February 3, 2025

February 3, 2025

Ad Management
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4 Types of Adops Tools to Make Ad Operations Easier

February 3, 2025

February 3, 2025

Ad Technologies
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Programmatic Guaranteed – Everything You Need to Know

February 3, 2025

February 3, 2025

Ad Technologies
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What Are Deterministic and Probabilistic IDs?

January 30, 2025

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Revenue Optimization
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What is Yield Management? A Comprehensive Guide For Publishers

January 24, 2025

January 24, 2025

Ad Technologies
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Ad Tag Explained: What It Is and How to Create One

January 24, 2025

January 24, 2025

Ad Management
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How to Setup Backfill to Sell Your Remnant Ad Impressions?

January 24, 2025

October 26, 2025

Ad Formats
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In-Stream vs. Out-Stream Video Ads: Which Is Best For You

January 24, 2025

October 26, 2025

Ad Optimization
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Prebid's Priority List: A Must-Have for Ad Revenue Optimization

January 20, 2025

January 23, 2025

Everything Google
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Google AdSense Updates: Revenue-share Structure and Moving to CPM

January 8, 2025

January 8, 2025

Ad Optimization
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What is Ad Fill Rate and Should You Aim For 100%?

January 8, 2025

January 30, 2025

Manage Ad Stack
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Facebook Is Deprecating Instant Articles. What Next for Publishers?

January 8, 2025

January 30, 2025

Build Ad Stack
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Becoming The Bleacher Report

January 8, 2025

January 30, 2025

Ad Mitigation
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Invalid Traffic (IVT) - Everything You Need to Know

January 8, 2025

January 30, 2025

Ad Technologies
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What Is Header Bidding - A Complete Guide for Publishers

January 2, 2025

January 2, 2025

Ad Management
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Forced Redirect Ads – How to deal with the growing issue?

January 2, 2025

January 2, 2025

Everything Google
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Google Ad Manager or Google Ad Manager 360 – What Should a Publisher Choose?

January 2, 2025

January 2, 2025

Improve Ad Stack
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Sticky Ads - A Complete Guide for Publishers to Increase Revenue

January 2, 2025

January 2, 2025

Ad Optimization
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Unfilled Impressions in Google Ad Manager and Ways to Reduce them

January 2, 2025

January 2, 2025

Everything Google
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Is a Cookieless Holiday Season on the Horizon for Web Publishers?

November 28, 2024

December 5, 2024

Ad Formats
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Prebid Server: Understanding Prebid’s Server-side Header Bidding

November 26, 2024

January 16, 2025

Ad Technologies
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How Does the Prebid.js 9.0 Update Signals Change in AdTech?

November 22, 2024

November 28, 2024

Ad Formats
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Price Floor Optimization – A Guide For Publishers

November 22, 2024

October 26, 2025

Ad Formats
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What Should Publishers Know About Prebid Adapters?

November 21, 2024

November 22, 2024

Ad Optimization
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What is Prebid timeout and how to optimize it?

November 21, 2024

November 26, 2024

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Prebid Wrapper: A Comprehensive Guide for Publishers

November 21, 2024

November 22, 2024

Ad Technologies
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Header Bidding Wrappers – Everything You Need to Know

September 12, 2024

September 12, 2024

Manage Ad Stack
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How to Avoid Policy Violations in Google Ad Manager?

September 11, 2024

October 26, 2025

Everything Google
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Google Ad Manager – A Guide For Publishers

September 11, 2024

December 16, 2024

Revenue Optimization
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Tips to Increase Google AdX Revenue for Publishers

September 11, 2024

November 25, 2024

Data Management
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How To Track AdBlock Users Via Google Analytics?

September 11, 2024

October 27, 2025

Everything Google
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Google Ad Manager Metrics: A Comprehensive Guide for Publishers

September 11, 2024

December 16, 2024

Everything Google
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How to Setup Google Ad Manager: A Step by Step Guide

September 11, 2024

September 11, 2024

Revenue Optimization
min read

What Is Page RPM & 10 Proven Ways to Increase It by 40%

September 11, 2024

November 14, 2025

Ad Technologies
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Header Bidding vs Open Bidding – What Should You Know!

September 10, 2024

September 10, 2024

Build Ad Stack
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Creating and Optimizing Responsive Ads with Google Ad Manager

September 10, 2024

December 17, 2024

Ad Technologies
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What is a Post Bid? What are the Pros & Cons of Post Bidding for Publishers?

September 10, 2024

September 10, 2024

Ad Technologies
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Header Bidding Vs Real-time Bidding (RTB) – What Publishers Need to Know

September 10, 2024

December 16, 2024

Everything Google
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Google AdSense CPM Rates And Factors Affecting CPM – 2024

September 9, 2024

September 9, 2024

Manage Ad Stack
min read

How to Serve Video Ads with Google Ad Manager?

August 30, 2024

January 10, 2025

Build Ad Stack
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vCPM vs CPM: The Critical Factor Publishers Have to Know

August 30, 2024

November 25, 2024

Ad Optimization
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Why Should Publishers Care About MRC Ad Viewability?

August 21, 2024

January 16, 2025

Ad Optimization
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How to Optimize Cookie Banners for Core Web Vitals

August 21, 2024

November 14, 2025

Build Ad Stack
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How to Get Google Ad Exchange Account?

August 1, 2024

December 17, 2024

Ad Technologies
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Understanding VPAID and VAST: What’s the Difference?

July 31, 2024

September 4, 2024

Improve Ad Stack
min read

9 Common Ads.txt Errors and How to Fix Them

July 24, 2024

November 14, 2025

Data Management
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Insertion Order (IO) – Everything You Need to Know

July 23, 2024

July 24, 2024

Ad Management
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How to Calculate CPM, CPC, CPA, CR, eCPM, eCPC, eCPA, and ROI

July 9, 2024

July 9, 2024

Ad Optimization
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How AI is Changing A/B Testing in Programmatic Advertising?

May 22, 2024

September 4, 2024

Ad Optimization
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5 Prebid Timeout Mistakes Publishers Make And How to Fix Them

May 22, 2024

December 17, 2024

Revenue Optimization
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Are You Our Next Success Story? Let’s Discover Together

May 21, 2024

May 24, 2024

Ad Technologies
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How to Increase Revenue Per Session: Proven Strategies for Publishers

May 15, 2024

May 15, 2024

Revenue Optimization
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How to Boost Your Revenue With Video Monetization: A Guide

May 14, 2024

November 25, 2024

Revenue Optimization
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The Ultimate Private Marketplace (PMP Deals) Powered by Mile

May 14, 2024

November 27, 2024

Ad Technologies
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Smart Ad Refresh and Its Impact on Revenue Per Session

May 14, 2024

May 16, 2024

Everything Google
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Everything About Google AdX Partner

May 13, 2024

May 24, 2024

Ad Optimization
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In-House Ad Management - A Complete Guide for Publishers

May 7, 2024

May 24, 2024

Everything Google
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How Publishers Can Reduce the Impact of Google Updates on Ad Revenue 2024?

April 30, 2024

April 30, 2024

Ad Technologies
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How to Optimize Your Prebid Revenue with Dynamic Flooring?

April 29, 2024

December 4, 2024

Ad Optimization
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How Publishers Can Capitalize On Cookieless Advertising?

April 24, 2024

November 25, 2024

Ad Optimization
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8 Proven Ad Loading Strategies For Seamless User Experience

April 18, 2024

April 25, 2024

Revenue Optimization
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Traffic Shaping: Cultivating Premium Ad Experiences

April 18, 2024

April 25, 2024

Ad Optimization
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The Rise of Relationship-Based Ad Buying with Programmatic Direct

April 18, 2024

April 25, 2024

Ad Optimization
min read

What’s MFA - Made for Advertising?

April 13, 2024

November 25, 2024

Everything Google
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Everything about Google MCM

April 13, 2024

April 25, 2024

Ad Technologies
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Leading Digital Publisher Unlocks 110% Increase in Prebid Revenue Contribution with Mile

April 8, 2024

April 25, 2024

Ad Technologies
min read

Flickchart Gains 80% Uplift in Revenue With Mile’s Smart Ad Refresh

April 4, 2024

June 14, 2024

Ad Mitigation
min read

AdBlock: Strategies for Publishers to Reclaim Lost Revenue

March 29, 2024

April 25, 2024

Ad Technologies
min read

Is Investing in AMP Pages the Right Move in 2024?

March 28, 2024

April 25, 2024

Everything Google
min read

Google Privacy Sandbox: Why It Matters Even with Third-Party Cookies?

March 28, 2024

December 6, 2024

Ad Technologies
min read

Build Or Buy: How To Make Wise Choice For Your Ad Management

March 28, 2024

April 25, 2024

Everything Google
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Google Ad Manager 360: Streamlining Ad Management for Publishers

March 14, 2024

December 16, 2024

Ad Technologies
min read

8 Best SSPs That Every Publisher Should Know

March 14, 2024

November 25, 2024

Ad Formats
min read

Optimize Video Ads: Beyond the Struggle, Towards Mastery

March 14, 2024

November 25, 2024

Ad Formats
min read

Choosing the Right Ad Formats in the Age of Ad Fatigue and Blindness

March 12, 2024

April 25, 2024

Ad Mitigation
min read

Are Publishers The Real Victims of Ad Fraud?

March 12, 2024

April 25, 2024

Ad Optimization
min read

AI & Automation: Boosting Ad Ops for Publishers

March 12, 2024

April 25, 2024

Ad Optimization
min read

Build Or Buy: How To Make Wise Choice For Your Ad Management

March 12, 2024

April 25, 2024

Ad Optimization
min read

Optimizing Ad Viewability for Publishers: A Guide

March 12, 2024

April 25, 2024

Revenue Optimization
min read

Tips for Publishers to Make PMP Deals More Efficient

March 12, 2024

December 6, 2024

Ad Formats
min read

Benefits of Using VAST Ad Tags for Video Advertising

March 12, 2024

April 25, 2024

Ad Technologies
min read

Bid Shading - Is Price Floor A Lost Game for The Publishers?

March 12, 2024

December 4, 2024

Data Management
min read

Privacy Laws: 2025 Updates for Publishers

March 12, 2024

December 10, 2024

Revenue Optimization
min read

Private Marketplace Vs. Open Marketplace: Which One is More Profitable

March 12, 2024

November 25, 2024

Ad Optimization
min read

How to Boost Your Ad Revenue Beyond Fill Rate Optimization

March 12, 2024

April 25, 2024

Ad Technologies
min read

Prebid and Header Bidding - Built for Open Web

March 1, 2024

April 25, 2024

Ad Optimization
min read

Ad Refresh: Publisher's Guide to More Revenue & Happy Users

March 1, 2024

April 25, 2024

Ad Technologies
min read

Floor Price Optimization: 5 Strategies to Maximize Profits for Publishers

March 1, 2024

December 4, 2024

Data Management
min read

Attention Metric and the Rising Fall of Viewability

March 1, 2024

May 21, 2024

Everything Google
min read

Everything About Google Certified Publishing Partner

February 29, 2024

May 21, 2024

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Get in touch
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India
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